In 2015, Grandma's Cookies became "The Official Cookie of Santa Claus." What does that mean exactly? It was our job to find out.
To raise awareness, our team put our heads together and simply asked ourselves, "could you imagine telling Santa your Christmas wishes, and him making them magically come true on the spot?" Well... if there's a will, there's a way!
We gathered some intel and found several families that deserved a little something extra that holiday season. Then, we set up a traditional Santa experience at The Mall of America and went to work!
In the end, the stunt went viral, making the campaign a huge success for the brand.